Work in Iowa Disability Talent

What You'll Do

Do you have a passion for creating best in class marketing strategy with the ability to think critically and generate innovative ideas?

Join our participant marketing team as a Lead Activation Strategist and play a pivotal role in reshaping how we interact with our retirement plan participants! By bringing to bear a range of content through different media channels, you'll foster engagement, education, and confidence among our audience. This work will contribute to our company's ambitious growth through strategic content initiatives!

What you’ll do:

• Execute marketing campaigns using high-quality, engaging content in various formats. This includes articles, infographics, webinars, videos, podcasts, and social media posts. Ensure all content is optimized for Conversion Rate Optimization (CRO), resonates with the target audience and meets brand expectations and strategic goals.

• Apply content to multiple distribution channels to enhance content reach and visibility. This includes email newsletters, webinars, email journeys, social media platforms, guest posting, and strategic partnerships. Use creative thinking to identify new opportunities for content distribution.

• Regularly analyze and report on content marketing performance using relevant metrics and analytics tools. Use insights to refine strategies, optimize content, and drive continuous improvement.

• Collaborate with Marketing Operations and Data & Analytics teams to personalize content at scale, utilizing both internal and third-party data opportunities. This ensures content is strictly targeted to meet the outstanding requirements of our audience.

• Collaborate closely with the Lead Nurture Strategist and cross-functional teams, including marketing, communications, sales, product development, and the Principal.com site.

• Stay informed about industry trends, competitor activities, and new technologies. Use this knowledge to inform content strategies and maintain a competitive edge.

Who You Are

• Bachelor's degree or equivalent experience in Marketing, Communications, or a related field.

• 4+ years of experience in campaign management, preferably in a B2C environment.

• Excellent communication and collaboration skills, to work effectively in a fast-paced, team-oriented environment. A tenacious approach with the persistence to drive complex projects to completion.

• Proficiency in standard methodologies for CRO and content optimization techniques.

• Strong analytical skills and familiarity with content analytics tools (e.g., Google Analytics, SEMrush) and analytic dashboard tools (e.g., PowerBI).

• Experience with content management systems (CMS) and marketing automation platforms is a plus.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$77350 - $147600 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Additional Information

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers (https://www.uscis.gov/working-in-the-united-states/temporary-nonimmigrant-workers) and Green Card for Employment-Based Immigrants (https://www.uscis.gov/green-card/green-card-eligibility/green-card-for-employment-based-immigrants)

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site (https://www.principal.com/about-us/careers) to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

10/11/2024

Most Recently Posted Date

10/15/2024

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